It all comes down to attendee numbers. That’s where our handy central Birmingham location and unrivalled transport connectivity will help you pack out the room. Not only is it easy for your audience to get to the ICC, most won’t feel exhausted from a lengthy trip when they arrive. Win-win.

Getting them to go home may be trickier though, as Birmingham’s absolutely booming with more retail powerhouses, posh nosh and cool hotels than ever before.


Exciting, unique, diverse – just a few words that come to mind straight away to those who know and love Birmingham. A world-class lifestyle offering is ready and waiting to enhance your delegates’ event experience.

Read more

The square directly outside of the ICC is Centenary Square, and is currently undergoing a transformation to revitalise the area with new seating areas and lighting to create a fantastic space that can be used by all - due for completion in early 2019.


The city’s metro has been a great success since opening in Spring 2016. That success is now continuing as the line is being extended across the city, and the current extension will bring it up to Broad Street, with a stop directly outside of the ICC.

More Info

Now well underway, this ambitious development will see phases complete from 2018 through to 2026, opening up this key area of the city centre with new buildings, offices, retail and food outlets, creating an exciting new space right on our doorstep.

More Info

This new development creates a new neighbour across Centenary Square for the ICC. Phase One of the development opens in 2018 with the relocation of HSBC from London, and phase two looks set to complete in 2019.

more Info

Plans for bringing HS2 to Birmingham are taking great shape. The arrival of HS2 brings a wealth of opportunity, with travel times to London being reduced to just 49 minutes.

More Info

This long-standing Birmingham landmark is now being given a new lease of life. Currently undergoing a major restoration, it will reopen in 2019 as a stunning 180-bedroom property run by Principal Hotel Company.

More Info

Virgin Trains

We know that a little help can go a long way. To deliver your delegates to the ICC safely and happily, we’ve teamed up with Virgin Trains to offer delegates a 25% discount on advanced bookings. Speak to your Account Manager to find out more.


It has been well-established that Birmingham is a great place to visit, with a fantastic world-class lifestyle offering. However, the city has many more strengths when it comes to industry, being a key player in a number of different sectors. And this sector expertise and knowledge can add another dimension to your event, with local ambassadors contributing invaluable event content and helping to attract delegates from far and wide.



Birmingham is proud to be a worldwide life sciences destination with extensive research and development facilities, strong collaboration between academia and business as well as one of Europe’s largest, most diverse and non-transient patient populations. The region is home to 600 medical technology companies, more than any other UK region and has one of largest clinical trials’ portfolios in Europe alongside several research centres of excellence. Credit; Business Birmingham



In Birmingham you’ll find the largest BPFS hub in the UK, with key strengths in insurance, law, fintech and support services. The city is home to one of the largest insurance market in Europe and the Birmingham Law Society, the largest local law society in the UK. But it’s not just the establishments that flourish here but talent and skills too, with Birmingham being one of only 4 UK cities to have over 10,000 finance professionals.

Image for BPFS


With major players to up and coming visionaries, Birmingham plays an integral role in the UK’s tech and digital industry, providing an exceptional technological infrastructure and excellent supply of skills and talent supported by the city’s inherent entrepreneurial spirit to ambitiously lead the way. The region is home to 25% of the UK’s games workforce, has one of the largest tech clusters in the UK with 40,000 employees and centres of excellence including CSRG and CERCIA.

Image for TECH & DIGITAL


Birmingham’s heritage as the home of the Industrial Revolution once known as the ‘City of a Thousand Trades’ has stood it in good stead to continue that tradition into the 21st Century. A city that was the home of inventions such as the whistle, gas lamps and steam engines, is now making ground-breaking developments and is home to the largest number of advanced manufacturing firms in the UK, with particular strengths in the automotive and aerospace industries.



As a region, we’re proud to be the location for many world class brands including Cadburys, Molson Coors and Britvic covering production activity, alongside many more smaller regional and local producers. With a diverse population, greater access to the local market with a substantial customer base, wholesale market and supplier chains and unrivalled transport links, the sector is flourishing, employing 28,000 people across 1,100 companies.

Image for FOOD & DRINK