Hosting your event at the ICC, whilst broadcasting it to audiences far and wide

The meetings and events world is evolving, and we’re evolving with it. As new working methods have become essential due to recent circumstances, we have enhanced our existing virtual event offering. This has already been developed on a bespoke basis to meet the needs of those events to reach increasingly virtual audiences over recent years and is – by its very nature – adaptable to suit the individual event requirements. We understand the world of hybrid events can be daunting but the transition to virtual can be made seamless by our experienced teams.

Our Account Managers and Technical teams will work closely with you to create and develop your event, creating a digital experience for your desired platform that will complement your onsite event. 


Hybrid Event Formats

We offer several different formats, all of which can be tailored to each Organiser's requirements:

Web Streaming

A one-way broadcast from a traditional conference to extend its reach to virtual audiences, a web stream can deliver content far and wide without any impact on the live conference format.

Hybrid Studio

Providing a professional setting using all of the creative and production capabilities of the venue but without a live audience, the Studio option enables your speakers to engage with your online audience in an environment that reflects your brand and brings your event to life.

Managed Webinar

Allows seamless collaboration and communication with attendees for highly interactive events whether the audience is present in a conference hall or attending virtually.

Hybrid Event Benefits

Hybrid events can be an ideal solution when it is not possible or not desirable to meet in one place. At the ICC, we can extend our in-house production and event management capabilities into hybrid events so you can benefit from the level of quality and service delivery you’ve come to expect from the ICC without all attendees having to be physically present at the venue.

Whether you’re looking to extend the reach of an event with a simple web stream or create a fully-fledged engaging conference for a virtual audience, the key benefits can include:

Easy and hassle-free delegate access

using web browser so no need for specific app or software requirements

Customised and enhanced delegate experience

with personalised attendee agendas and schedules

Post-event downloadable content

across sessions, slides and documents for helpful information sharing

Helpful attendee search functions

across speakers, exhibitors and sessions for quick and easy content access

Increased delegate engagement

with interactive Q&A sessions, and speakers with participant video

Enhanced virtual networking

to create better connections with video to video functions and matchmaking facilities

Increased live and virtual audience participation

for speakers with real-time polls and comprehensive voting functions

Varied content sharing for a wider reach

using multiple presenters at the same time from any virtual setting

Exhibitor and Sponsor virtual lead generation

with a variety of opportunities available with delegates individually or in group settings

Fully customisable event settings

to reflect your brand or create Exhibitor and Sponsor revenue generation opportunities across the event space


Our in-house Production Management team will handle your requirements from enquiry to delivery.

Led by the Head of Technical & Production, the Production Management team is well versed in the virtual requirements of an event and the team is armed with the technical capabilities to deliver hybrid events of the highest standard.

Broadcasting event content to audiences away from our venue is a process we’ve been involved with for many years. Our production team has created a variety of solutions to suit the needs of our customers.


Download our Hybrid Events PDF


Make an Enquiry

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Talk to our experienced team about creating and developing your hybrid event.

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Sales enquiries

+44 (0) 121 200 2000
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Sales enquiries

[email protected]

General enquiries

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The ICC Birmingham

8 Centenary Square


B1 2EA